SOCIAL MEDIA MARKETING CHALLENGES AND SOLUTIONS

Challenge #1: Drafting the social media plan. How do you plot the roadmap to your goals?
Your Solution: Create a solid social media marketing strategy by putting these together:

Challenge #2: Establishing real connection with your viewers. Are you connecting with your audiences on an individual and personal level?
Your Solution: Use monitoring tools. There are free or low-cost brand tools you can use to respond to every comment.

Challenge #3: Growing your organic reach.
Your Solution: Consider paid social media advertising.

Challenge #4: How to encourage sharing.
Your Solution: Bring value and entertainment. Tell stories, use emotional appeal, make your viewers look smart, create contagious content.

Challenge #5: Making quality visuals and graphics.
Your Solution: Create your own images using fun and easy to use tools .Authentic connection with the audience.

·         Monitor all additional social media channels and respond to each comment in an authentic way. You can do this by asking questions, linking to other blog posts, providing insights, or offering help with a problem.

·         Creating a solid social media marketing strategy doesn’t have to take weeks to put together. For me, it helps to have three key things written down on paper:

·         Why we’re on social: Simply being active of social media channels for the sake of being there is one of the quickest ways to burn valuable time and resources. First, answer the question of ‘why’ your business is on social and what you would like to accomplish.

·         Use a combination of Facebook Audience Insights and Twitter Audience Insights to learn about your audience and create personas. Once you have an idea of who they are, use those insights to create highly targeted ads that will resonate with users.

·         For some brands, the way to cut through all of the noise on social media is to simply post more. While this tactic may work for some, for many it has the tendency to irritate followers.

People will naturally follow your brand over time from posting great content, not posting more content.

·         Now that you have all of this great content for your blog and social media channels, people will surely follow, right?

As marketers know, this isn’t always the case. Promoting content, partnering with brands and influencers, and capturing audiences’ attention is a whole new social media challenge in itself.

·         The most important part is having one growth process and sticking to it no matter what.

·         Know your channels, your audience, and your market inside and out and make strategic experiment decisions based on what you know. Doing so will help to focus on the things that matter most.